OpenAI Launches $100/Month ChatGPT Pro Tier Targeting Codex Power Users

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OpenAI Launches $100/Month ChatGPT Pro Tier for Codex Users

On April 9, 2026, OpenAI introduced a new $100/month ChatGPT Pro subscription aimed at developers who need more Codex access than the Plus plan provides.

What Is Included

The Pro tier offers 5x more Codex usage than Plus, access to all Pro features including exclusive models, and unlimited access to Instant and Thinking models. Through May 31, Pro subscribers get up to 10x the Codex usage of Plus as a launch promotion.

Pricing Structure

The new $100/month tier sits between Plus ($20/month) and the existing $200/month Pro tier, which remains available for users with heavier needs. OpenAI now offers three consumer subscription levels.

Codex Growth

Codex has grown to over 3 million weekly users, a 5x increase in three months with 70% month-over-month usage growth. The rapid adoption drove OpenAI to create a mid-tier plan that balances access with cost.

Competitive Context

The launch is a direct response to Anthropic's Claude Code, which has built a strong following among developers. OpenAI is pricing aggressively to retain developers who might otherwise switch to Anthropic's coding tools.

Why It Matters

AI-assisted coding is becoming one of the highest-revenue product categories in AI. The new tier signals that OpenAI sees Codex as a core growth driver and is willing to create dedicated pricing to compete for developer market share.

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