AI Automation Without Code7 of 14 steps (50%)

Build Complex Workflows with Make (Integromat)

Make (formerly Integromat) handles multi-step, conditional workflows that Zapier struggles with. Here's how to level up.

Scenarios and modules

A scenario = a workflow. Each module is a step. Connect them in a visual canvas. Data flows from one to the next.

Use routers for branching

A router splits the flow. "If email contains 'urgent,' send to Slack. Else, add to spreadsheet." One trigger, multiple paths.

Iterators for arrays

When a step returns a list (e.g., multiple form submissions), use an iterator to process each item. Map the iterator output to the next module.

Error handling

Add an error handler to any module. If it fails, route to a fallback (e.g., send alert, log to sheet). Prevents silent failures.

AI modules

Make has OpenAI and other AI connectors. Use them to: summarize incoming data, classify tickets, or generate responses before sending to your CRM.

Free tier

1,000 operations/month. Plan carefully; each module execution counts. Use filters to avoid unnecessary runs.

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