Research Prospects with Perplexity Before Cold Emailing

Personalized cold emails get higher reply rates. Perplexity can help you research prospects quickly.

What you need

• Perplexity (free or Pro).
• A prospect's name and company.
• 5–10 minutes.

Step 1: Gather context

Ask Perplexity: "What has [Company] announced or launched in the last 6 months?" or "Who is [Name], [Title] at [Company], and what are their priorities?" Use the cited sources to verify.

Step 2: Find a hook

Look for: funding, product launch, leadership change, or a recent blog post. Use one as your opener. "I saw you just launched [X]—congrats. I've been helping similar teams with [your offer]."

Step 3: Draft the email

Paste the hook and your value prop into ChatGPT or Copy.ai. Ask for a short, personalized cold email (under 150 words). Edit to sound human.

Step 4: Verify before sending

Double-check names, titles, and company details. AI can hallucinate; a wrong detail kills credibility.