Google and OpenAI Race to Build the Future of Search

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Google and OpenAI are engaged in a major race to dominate AI-powered search. Both companies are competing to merge conversational AI with traditional search functionality.

What's new

  • SearchGPT – OpenAI launched an AI-powered search engine with real-time internet access, direct attribution to sources, and integration with news partners including The Wall Street Journal and Associated Press.
  • Google's response – Google has rolled out AI search results using Gemini and made internal changes, promoting DeepMind CEO Demis Hassabis to gain better positioning against ChatGPT.
  • The core question – Whether Google Search becomes more like ChatGPT before ChatGPT becomes more like Google Search.

Enterprise considerations

Enterprise options include stricter data controls, SLAs, and the ability to opt out of model training on customer data. Organizations handling sensitive documents should review vendor terms and data retention policies before adoption.

References

This article was originally published at The Verge. For the full piece, read the original article.

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