What happened
Microsoft added several features to the AI Performance dashboard in Bing Webmaster Tools, including Citation Share, Intents, Topics and Compare. Citation Share measures the percentage of AI citations a site receives for a given grounding query, giving publishers a relative sense of how often their content is used in AI answers.
The other additions round out the picture: Intents categorizes queries by purpose, Topics groups related queries together, and Compare lets site owners analyze performance across time periods. Together they help publishers understand how their content surfaces inside AI-generated responses.
Why it matters
As AI answers replace some traditional search clicks, publishers need ways to see whether their content is being cited at all. A relative share metric is more actionable than raw counts because it shows standing against competitors for the same queries.
The additions reflect a maturing set of tools for measuring AI visibility, an area that has lacked reliable instrumentation.
MintedBrain take
Publishers should start treating citation share as a metric worth tracking alongside rankings, while recognizing the data is early and Bing-specific. It is a useful signal, not a complete map of AI visibility, so pairing it with other measurement remains sensible.
Discussion
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