What happened
The European Commission is developing a Code of Practice for labeling AI-generated content, expected around June 2026. In May, it opened a consultation on draft guidelines for AI transparency obligations. These rules sit within the EU AI Act.
Recent updates to the AI Act extended some deadlines for high-risk systems and added new bans. One new prohibition targets nudifier apps, which create or manipulate intimate images without consent, and content that amounts to child sexual abuse material.
Why it matters
As AI content spreads, telling real from synthetic gets harder. Clear labeling rules aim to help people know when they are seeing AI-made images, audio, or video. The new bans target some of the most harmful uses of the technology.
The EU's rules often influence how global companies build products, since many follow the strictest market.
MintedBrain take
Labeling AI content is becoming a baseline expectation, not just an EU rule. If you create or publish AI media, plan for clear disclosure now. It builds trust with your audience and gets ahead of rules that are spreading worldwide. This is general information, not legal advice.
Discussion
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