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AI for Marketers

Free

Learn how to use AI tools for marketing copy, blog and social content, SEO, email, campaign planning, brand voice, image generation, audience research, and analytics. Practical skills for marketers who want to work faster and produce better content.

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Complete lessons in order to unlock the next — structured progression.

AI as a Marketing Tool

What AI does well and poorly for marketers, the main tools, and how to choose between them.

  1. 1What Ai Means For MarketersTutorial
  2. 2Ai Tools For Marketers: An OverviewTutorial
  3. 3Marketing Ai Foundations CheckQuiz

Content Creation and Copywriting

Writing effective prompts for ads, landing pages, and product descriptions; using AI for blog planning and social media content.

  1. 4Using Ai For Marketing CopyTutorial
  2. 5Using Ai For Blog And Long Form ContentTutorial
  3. 6Using Ai For Social Media ContentTutorial
  4. 7Content Creation CheckQuiz

SEO, Email, and Campaign Planning

Using AI alongside SEO tools for keywords and content briefs; email subject lines and copy; campaign concepts and asset lists.

  1. 8Using Ai For Seo And Keyword ResearchTutorial
  2. 9Email Marketing With AiTutorial
  3. 10Using Ai For Campaign PlanningTutorial
  4. 11Seo And Campaigns CheckQuiz

Brand Voice, Visuals, and Personalization

Teaching AI your brand voice; using AI image generation for marketing visuals; drafting personas and personalizing messaging.

  1. 12Using Ai For Brand Voice And ConsistencyTutorial
  2. 13Using Ai Image Generation In MarketingTutorial
  3. 14Using Ai For Audience Research And PersonalizationTutorial
  4. 15Brand And Visuals CheckQuiz

Analytics, Reporting, and Responsible Use

Using AI to interpret campaign metrics and write reports; responsible use practices; capstone project.

  1. 16Using Ai For Marketing AnalyticsTutorial
  2. 17Responsible Ai Use In MarketingTutorial
  3. 18Ai For Marketers CapstoneTutorial
  4. 19Marketing Production CheckQuiz

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